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SHOCK FRIENDLY - "HEAD DOWN THE AVENUE" LP
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SHOCK FRIENDLY:
Centred around themes of obsolescence, isolation and failures, Shock Friendly's debut LP is a tongue in cheek take on the band’s micro-world and deepest desires.
Galvanised by a desire to create a body of work that was more DIY and hands-on than anything they’d worked on before, Shock Friendly embarked on the long and complex journey to self-producing their debut record. After what the band describe as “a few failed first-attempts”, they made a decision to seek daily advice from their long-time mentor and friend Rob Long (Magic Dirt, HTRK). Long was able to guide the band through the process of building, and then recording in, a home studio in Bacchus Marsh, Western Victoria.
Shock Friendly are Daniel Baulch and Jackson Kay (who met whilst fronting previous band Hollow Everdaze) with Ella Jackson (keyboards) & James Baldwin (drums). After playing in other bands for over a decade, this new venture sees Shock Friendly bonding over their mutual interest in “renovating, musical equipment, cats and cooking”, splitting song-writing duties and taking inspiration from The Cure, Neil Young's lawsuit era records, Springsteen and Bowie’s ‘Scary Monsters’ and ‘Lodger’ LPs.
The result is a refreshingly unpretentious, short and sweet 9 track LP of charmingly heavy, electric synth-pop, intimately built by the band from the ground up. Title track ‘Head Down The Avenue’ even includes the local cats Roman & Butty having a very loud, very vocal fight in the background of the recording. Listening back, the band decided to leave it in, as they “love what it brings to the song”.
Galvanised by a desire to create a body of work that was more DIY and hands-on than anything they’d worked on before, Shock Friendly embarked on the long and complex journey to self-producing their debut record. After what the band describe as “a few failed first-attempts”, they made a decision to seek daily advice from their long-time mentor and friend Rob Long (Magic Dirt, HTRK). Long was able to guide the band through the process of building, and then recording in, a home studio in Bacchus Marsh, Western Victoria.
Shock Friendly are Daniel Baulch and Jackson Kay (who met whilst fronting previous band Hollow Everdaze) with Ella Jackson (keyboards) & James Baldwin (drums). After playing in other bands for over a decade, this new venture sees Shock Friendly bonding over their mutual interest in “renovating, musical equipment, cats and cooking”, splitting song-writing duties and taking inspiration from The Cure, Neil Young's lawsuit era records, Springsteen and Bowie’s ‘Scary Monsters’ and ‘Lodger’ LPs.
The result is a refreshingly unpretentious, short and sweet 9 track LP of charmingly heavy, electric synth-pop, intimately built by the band from the ground up. Title track ‘Head Down The Avenue’ even includes the local cats Roman & Butty having a very loud, very vocal fight in the background of the recording. Listening back, the band decided to leave it in, as they “love what it brings to the song”.
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